Following presents one of views from staff to describe PrivDog (http://privdog.com) product:
For over 15 years Comodo has had one single mission “Creating a Trusted Internet” (http://www.melih.com/2008/08/07/comodomelih-manifesto-why-i-am-doing-what-i-am-doing/). We’re always looking out for both businesses and consumers to ensure a rich, thriving business environment on the internet while offering free world-class consumer protection for free through programs such as Comodo Internet Security(Best Internet Security Software 2022 | Antivirus Total Security) (recently awarded a perfect score on AV test (http://www.av-test.org/en/tests/home-user/windows-xp/marapr-2013) along with the PC Mag editor’s choice award).
Comodo’s growing team is dedicated to building and finding solutions that protect users from all the latest threats while maintaining our standards of world-class user experience. Unlike the competitors we also offer these solutions for free to ensure they can be used by the largest audience possible.
In recent times we have found a significant increase in complaints of malware, intrusive tracking, and unwanted downloads driven through online advertising tactics. These lead to issues for both consumers and businesses as compromised user trust will inevitability lead to lower web traffic plus reductions in ad clicks and conversions.
There are various tools have come on the market to combat this including ad blockers, browser optimization tools, and even Comodo’s own secure browser product (http://browser.comodo.com). Some of these tools already block the ads that create harm for end users but are missing one critical piece. Simply put if you block ads entirely you kill the internet. And we here at Comodo aren’t interested in killing the internet, we just want you to trust it.
Increased adoption of ad blockers systematically destroys the eco-system that keeps the internet alive.
To further explain
Publications produce content for consumption online (i.e the Huffington Post)
They offer this content for free to end users to maximize their audience
The publication in turn makes revenue because other businesses want to gain exposure to this large audience to offer their goods and services though banner and text advertising
By blocking ads the publication is less incentivized to produce content, which in turn may lead them to paywall their site (charging consumers), which decreases traffic and eyeballs for businesses looking to gain exposure through online ads.
So basically by offering an ad block solution you do protect consumers from harmful ads and tracking but at the end of the day they are paying the bill to maintain the same internet they had before.
We believe in order for the internet to remain a trusted and profitable place to do business the world needs a tool that blocks all the bad but still keeps the eco-system alive.
• Consumers still get free content
• Businesses still have a profitable channel to push their goods and services
• Content providers still have a way to earn revenue without charging consumers
And the best news today is we found the answer and it’s ready for you!
We are proud to announce that Comodo has partnered with our new friends at AdTrustMedia (www.adtrustmedia.com) to help further our mission of creating trust. As part of this partnership Comodo will be offering AdTrustMedia’s free consumer application “PrivDog” (www.privdog.com) to all users of Comodo Security products.
What is PrivDog?
Simply put PrivDog makes your internet browsing Faster/Safer/Private while still keeping the economy of the internet active and thriving. Consumers win, Publishers win, Advertisers win.
You’ll see internet content 50% faster or more by blocking the existing banner ads and replacing with safe trusted ads. Now your only problem will be what to do with all that new found free time.
No malware and unwanted downloads here, our friends on the AdTrustMedia compliance team strictly review all ad content prior to its release on the network. No more toolbars or other software clogging up your browsing experience with junk.
PrivDog blocks all intrusive tracking cookies, pixels, and data collection. The uninvited guests are no longer coming in.
User experience is our top priority here at Comodo and we’re glad to have found a partner AdTrustMedia that shares our vision of creating the trusted internet. As part of this you may turn off or adjust any features at any time. Feel free to adjust your settings any time by simply clicking the dog icon at the top of your browser or visit the extension area of your preferred browser.
For more information on Comodo visit us at www.comodo.com
For more information on AdTrustMedia visit www.adtrustmedia.com
For more information or to download a free copy on PrivDog from AdTrustMedia visit www.privdog.com
Note: PrivDog is currently compatible with any PC running the Comodo Dragon, Google Chrome, or Mozilla Firefox browser. Internet Explorer version is expected in summer 2013