Hi
Reference your Privacy Policy for PrivDog ( as it is currently at time of posting on the bottom of the PrivDog website http://www.privdog.com/privacy.html )
I have a few questions / suggestions
This first quote is separated because I find the presentation of it to me as an end user of PrivDog a little confusing as to what applies to me, you begin by distinguishing End Users from Advertisers …
But then begin another paragraph after Cookies and other Technology which if I read it correctly applies to everyone ? ( because you have not distinguished End Users from Advertisers in this case )
And then begin another paragraph “For End Users” which pertains to URLs …
1. Collection of Personal InformationFor End Users
No personal information of end users is collected.For Advertisers/Publishers/User Owners *:
Personal information is collected by AdTrustMedia, LLC in order to establish your account, to handle billing and to understand your specific needs to serve you better. Personal information is information about you that is personally identifiable, such as your name, address, email address, Tax ID or phone number.Cookies and Other Technology
AdTrustMedia, LLC may use cookies and other technologies to enhance your online experience and to learn about how you use our website and services. A “cookie” is a small file containing a string of characters that uniquely identifies your browser. While most browsers accept cookies by default, you can manually set your browser to refuse all cookies, accept cookies from specific websites, or highlight when a cookie is sent to your browser. AdTrustMedia, LLC’s servers may also automatically record information when you visit our website, including the URL that directed you to our website, your IP address, browser type and the date and time of your visit.
For End Users
If the PrivDog product is installed, then AdTrustMedia, LLC may send the URL ** you are browsing in supported browsers to the servers of AdTrustMedia, LLC to help show you relevant advertisements.
My Bold *
Could you also please define “User Owners” - Because to me as an end user that sounds like you are describing another party who could own me.
My Bold **
By “may send the URL”, I presume you mean that this ‘will’ happen if the site you are looking at is ‘not’ in the Trusted sites exception list, but will not happen if the site is not trusted ( to enable you to feed a clean targetted add in its place back to the user )
2. How AdTrustMedia, LLC Uses Your InformationThe information collected is used to comprehensively understand your needs and interests, and permits AdTrustMedia, LLC to deliver a more consistent and personalized experience. For example, AdTrustMedia, LLC may use your information to:
Provide promotional offers and display relevant advertisements.
Your information may be aggregated with other clients’ information on a purely non-identifiable basis to understand how our products are used to help make them better.
- I understand is describing that all aggregated data from all PrivDog users could be used to determine trends etc, but nothing personally identifiable is used.
And I believe this is just pertinent to End Users ?
3. Policy On Sharing Your InformationAdTrustMedia, LLC will not sell, rent or lease your personal information to others *.
Circumstances may arise, whether for strategic or other business reasons, in which AdTrustMedia, LLC decides to sell, buy, merge or otherwise reorganize businesses in various countries. Such a transaction may involve the disclosure of personal information ** to prospective or actual purchasers, or, conversely, the receipt of such personal information from sellers. It is AdTrustMedia, LLC’s established practice to seek appropriate protection for all personal information in advance of any such transaction.
We may have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to: (a) satisfy any applicable law, regulation, legal process or legitimate governmental request, (b) detect, prevent, or otherwise address suspected fraud, security or technical issues, (c ) enforce any applicable Terms of Service, including investigation of potential violations thereof, or (d) protect against imminent harm to the rights, property or safety of AdTrustMedia, LLC its users or the general public as required or permitted by law.
My Bold *
What about giving it away for free ?
My Bold **
This instance of the use of ‘Personal Information’ needs to be better defined for end users reassurance, details of what personal information may be disclosed in those cases.
Or does it apply to End Users ? ( there is no distinction here between End Users and Advertisers / Publishers / User pwners )
4. Sites Covered By This Privacy PolicyThe AdTrustMedia, LLC websites (www.adtrustmedia.com and www.privdog.com) may from time-to-time link to third-party websites for your convenience and to provide easy access to additional useful information. Should you select such a link, you will leave the AdTrustMedia, LLC website. AdTrustMedia, LLC does not control those sites nor their privacy practices, which may differ from AdTrustMedia, LLC’s practices and policies. Any personal data you choose to provide to or that is collected by such third parties is not in any way covered by the AdTrustMedia, LLC Privacy Policy. It is recommended that you read over such website’s privacy policy before providing any personal information. A link to another website from AdTrustMedia, LLC websites does not constitute an endorsement or representation about the value, quality or usefulness of anything found on that third-party website.
Understood - Click a link on our website and go somewhere else from our website then we are not responsible thereafter 
a. PrivDog Product (www.privdog.com)THIS PRODUCT PREVENTS ADVERTISEMENTS FROM DISPLAYING ON THE INTERNET AND WEBSITES YOU VISIT ON THE INTERNET BY STOPPING COMMUNICATION WITH THIRD PARTY ADVERTISING NETWORK SERVERS.
IF YOU DO NOT WISH TO PREVENT THE DISPLAY OF THIRD PARTY ADVERTISEMENTS, DO NOT INSTALL THIS PRODUCT.
THE “TRUSTED ADVERTISEMENTS” FEATURE DISPLAYS ADVERTISEMENTS FROM A TRUSTED SOURCE IN THE EMPTY ADVERTISEMENT SECTIONS OF WEBPAGES WHERE ADVERTISEMENTS ARE PREVENTED FROM DISPLAYING ON THE USER’S COMPUTER BY THE PRODUCT.
THE “TRUSTED ADVERTISEMENTS” FEATURE ALSO OVERLAYS SEARCH RESULTS ADVERTISEMENTS WITH ADVERTISEMENTS FROM A TRUSTED SOURCE IN THE FORM OF AN OVERLAY WINDOW. THIS WINDOW IS IDENTIFIED BY DISCLOSURE OF AN “AT-M Ad’ ON THE TOP LEFT OR RIGHT SECTION OF THE WINDOW. TO VIEW THE OTHER ADVERTISEMENTS UNDERNEATH THE TRUSTED ADVERTISEMENTS OVERLAY WINDOW AND CLOSE THE WINDOW, CLICK THE “See Non AT-M Ad” LINK PRESENT ON THE OVERLAY WINDOW.
IF YOU ELECT TO RECEIVE “TRUSTED ADVERTISEMENTS” WITH THE PRODUCT, YOU ARE GIVING EXPRESS PERMISSION TO ADTRUSTMEDIA TO SEND ADVERTISEMENTS TO YOU SOLEY FROM ADTRUSTMEDIA AND ITS AFFILIATES. THE ADVERTISEMENTS ARE DELIVERED TO YOU USING GEOLOCATION DATA OF YOUR COMPUTER. IF YOU DO NOT WISH TO RECEIVE ADVERTISEMENTS SOLELY FROM ADTRUSTMEDIA AND/OR ITS AFFILIATES, DO NOT SELECT THE “TRUSTED ADVERTISEMENTS” OPTION.
AFTER USING THE “TRUSTED ADVERTISEMENTS” OPTION, IF YOU WISH TO TURN OFF THE “TRUSTED ADVERTISEMENTS” FEATURE, TAKE THE FOLLOWING STEPS:
a. When an advertisement is displayed, there is a disclosure at the bottom right of the advertisement indicated by “AT-M Ad” and an icon.
b. Click on the icon to bring up a menu with the option “Ad preferences.”
c. Click on Ad preferences and it opens a page to select either the “Block all ads” or “Only allow Trusted Ads to be shown” functionality.
d. Click on “Block all ads.”
My Bold “TRUSTED ADVERTISEMENTS” - I do not see anywhere in the PrivDog interface that mentions this …
Does it mean the Exceptions ?, in which case the Privacy policy needs to be using the same terminology …
Or this just may be something I am not seeing because I am unlikely to trust ( put in Exceptions ) any site ( yeah I know, bit of a jaded outlook but we have had so many years of not trusting adverts its going to be hard to shake off even with a good solution to the problem )
TO UNINSTALL THE PrivDog PRODUCT, TAKE THE FOLLOWING STEPS:a. Go to “Add or Remove” on your operating system.
b. Select or highlight the PrivDog program, then click “Remove.” *
- Access To and Accuracy Of Your Information
For End Users
No information of end users is collected.For Advertisers/Publishers/User Owners **
We ask that you update your information as and when it changes so any information used to serve you remains as accurate as possible.
- Keeping Your Information Secure
To prevent unauthorized access and disclosure, to maintain data accuracy, and to ensure the appropriate use of your information, AdTrustMedia, LLC utilizes industry standard physical, technical and administrative procedures to safeguard any personal information we may collect.
- Changes To This Policy
If and when there are future changes to our Privacy Policy, in response we will post them at www.adtrustmedia.com and www.privdog.com.
- Contacting Us
My Bold “Remove.” *
Remove = Uninstall ? ( for windows users anyway )
My Bold User Owners **
I really dont like that description 
Last question - In the ( maybe unlikely ) event that PrivDog and / or AdTrustMedia changes hands with another company in future, would all “personal information” ( currently undefined ) be purged from all servers and the new company would need to start aggregating data from the beginning ?
I am not a lawyer ( IANAL ), just having a stab at this as a user trying to understand what is unusually quite short for a privacy policy ( I hope my questions do not make it grow significantly, that also puts people off reading the ■■■■■■ things ), and maybe helping to refine it for the benefit of other users reading it.