My brother owns a small mortgage company. He is seeing less and less return on his advertising dollar from the yellow pages. He believes that the future is in “on-line” ads. When someone types in “mortgage loans” on a yahoo, google or internet search, he wants his website to be listed near the top. Or at a minumum, he ants to drive a certain number of people to his website.
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Is there a provider (in the U.S.) that really excels at this service that he should consider using?
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How much should he expect to pay for 100 hits per month? 200? 300?
Thanks in advance for any assistance you can lend in this matter.