Its time to be honest with consumers and give them the information they deserve. Its time to own up and tell them these traditional Anti Virus products cannot protect them from malware they don’t know.
It is important that people understand that this type of statements are far away from being just a commercial debate in order to promote a specific product (i.e.: Comodo Internet Security). It is about AV companies start educating end-users in security basics so they can really protect themselves.
Most of AV vendors only want to sale their products because they know end-users need those products, showing with this their priority: keep their companies running. But they don't educate their end-users in how can they protect better, which should be AV vendors' real priority (their income is in second place).
Ask every COMODO user, including HOME users, not only about his/her knowledge about operating the product, but also how the product works for them and why they know they are protected with this product (being the reason why they choose the product). It is amazing the explanation you will hear. Users are educated. While other users from any other AV vendor, you will only hear something similar to this: "I use XXX brand of AV because it says that it stops the viruses (something they read in the box or in the website). Is an ANTI-VIRUS, isn't it?".
They are not educated, they only buy what they know, and sadly most of the Internet Users are misinformed (or they know little) about Internet Security.
Thanks COMODO not for only providing a great product, for FREE.
Also because you educate us.