Web Site Question/Suggestions

Hello, I am guessing this won’t be in the right area, but was not sure where else to post.

Am I correct that the Key for CPF (or any Comodo Program) that we download is lifetime? If so, when we download an update like the it seems it would make more sense on the web site to have a link to request a Key and a link to download the program. That way People who already have the key can just get the updated program. It also seems like you would be able to track better how many people are using your software as people would not be getting a new key every time they upgrade the software.