Positive, please contrast

I got the attached alert when trying to run for the first time this game:

http://www.telltalegames.com/samandmax/lincolnmustdie

The company is famous, has awards and looks respectable enough. I’ve thought that maybe the game’s for free because it includes ads, although I don’t think those should alert BOClean if they’re inside the game and not installed in the system --in which case I’m glad BOC stopped it. Not that I’m concerned about what the game could have done since I ran it from a limited user account --even installed it from the same account (in a shared folder) and the installation went all right.

So please confirm. Is this a false positive? What behaviour from the game triggered the alert? Thanks in advance.

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