Malwarebytes detecting Trojan during installation

Upon installing the firewall (which I’ve been using for years) MB pops up saying a malicious website is trying to forceably direct me to download.adtrustmedia.com and was blocked because it appears to be a Trojan. This was an exe I downloaded about two years ago, so I downloaded the most recent from your website and exactly the same thing happened. Any idea what’s going on here?

known behaviour for rivals?
:P0l

Can you explain what rivals are?

Bump.

I suppose the exe you mentioned is CIS/CFW installer exe so it’s very common that one company’s security software finds another’s as a malware

:P0l

we don’t have that exe or complete link so can only give this link

given link’s VT page: