Intel in trusted software vendors, popup anyway, why?

I have an Intel SSD drive and a software called Intel SSD toolbox;

http://downloadcenter.intel.com/Detail_Desc.aspx?agr=Y&DwnldID=18455

The first time I started Intel SSD toolbos D+ gave me an alert (Intel SSD toolbos was installed before CIS) but Intel Corporation is on the trusted software vendors list. Why is this happening?

Looks similar to this:

https://forums.comodo.com/beta-corner-cis/why-is-toshiba-untrusted-t60664.0.html

See the answer from umesh.

OK, thanks JamesFrance :-TU