Comodo Rewards?

So, I’m one of the go-to people in multiple circles for tech support. Comodo just had a popup nag in my system tray telling me about Comodo rewards. Are these worthwhile? Realistically I could probably get quite a few Firefox users to switch to Ice Dragon, for instance, and MSE people to switch to CIS Free. Maybe the occasional upgrade to GIS Pro with GeekBuddy. But is each Comodo dollar equal to a real dollar? How many people am I going to need to sign up to realistically have a chance of getting anything worthwhile? Especially when I’m already at the start of a 3 year subscription to CIS Pro?