it means those ads acceptable by google by other companies that pay for their ads :o
Adblock Plus has an “acceptable ads” filter that allows certain content by default, and the company makes no secret that it charges big companies for whitelisting services
yeah i know…irony !
Maybe you are more familiar with the statistic, but how many people use some kind of ads/scripts/tracking blocker in first place.
Has anyone ever tired to measure that ?
My personal opinion that its really small percentage under 1-2% max.