PrivDog is a Privacy tool…
Antivirus or a Privacy Tool…they both handle files and threats/vulnerabilities…files of different types…antivirus handles all kind of executable files…
privacy tools handle Ads, cookies, trackers etc…its all about empowering the user with a management platform.
If an adblocker was antivirus, then its method of protection would be to delete (block) all the executable files. this wouldn’t be acceptable…Its pretty easy to code an ad blocker…(really…)
When I was designing the privacy tool (PrivDog) we had to design a tool that didn’t block it all (noone wants an antivirus that deletes all executables…).
The problem with this was, we didn’t control the ads…and being able to dynamically search for vulnerability in the ads before they reach the user was an unacceptable overhead.
So we had to serve the ads to be sure that what the user was geting was
1)safe
2)Compliant (comlpliant with rules/regulations as well as ethical)
3)had good performance metrics…(noone wants to go to a site and see a flash ad that started eating 70% of their CPU…yep…you would be amazed to see how many of these ads are out there being served to unsuspected victims).
This changed the game for us…this project become a whole lot bigger…we now had to build an ad serving platform and put processes in place for ad validation etc…HUGE project…
Of course there was also an opportunity…we could, just like Google, make money from ads too…so now we had a way of sustaining this project! We could empower our users with privacy tool and protect them without hurting the publishers/websites from making money by showing ads…
So its a win-win for everyone.
Our difference is…the DNA of what we do is about protecting the user…unlike other advertising companies who exist to make money from ads…we exist to protect our users…and if we can make money while we are protecting them…all the better…but User Protection is first! Always!
Anyway…this was a bit of history…going forward…PrivDog is your Privacy Dog…it will bark at sites who are trying to jeopardize your privacy…it will ■■■ on the companies who mess with your personal privacy…There are so many areas of vulnerabilities that exist for Privacy and these vulnerabilities are emanating mainly from companies who make money from advertising…it is counter intuitive to expect them to protect you…that’s where PrivDog comes in…Our DNA is protecting you…Because advertising companies, from Facebook to Google doesn’t protect you, PrivDog will arm you with everything you need and fight them all the way! PrivDog is your Privacy Platform…You will control your own privacy…
There are so much more thats coming soon with PrivDog in areas you didn’t even realise you were vulnerable.
PrivDog is your ultimate Privacy Tool.