I had few questions poised to me about our motives and how we could possible continue to give free products if we don't make money. Also some of the questions was raising issues about whether simply using free products to build brand was enough of an ROI. So I thought it would be a good thing to answer these publicly as there might be others asking similar questions.
Well all good questions and let me try to answer them.
Of course we will make money from our products. But as always said, unlike the traditional methods that one would expect, we are innovators at every level and let me try to explain what I mean by that.
We have chosen to forgo the Desktop security market in return for brand awareness. Simply put we will make money from enterprises selling them Central management products that manages our free desktop security products. Of course if enterprises want to have no central management and just free desktop security, they are more than welcome to it, for free. This becomes a very lucrative business for Comodo. Of course those businesses who buy our central management will also buy our other products.
And talking about brand, we see many customers going for a bigger brand (not cheaper) cos its a bigger brand.. its the "noone gets sacked buying an IBM" mentality that many still has. So building brand is very important and anyone who thinks building a brand does not bring considerable revenue can think again! cos it does!
Of course there are 2 other methods, that we have innovated in terms of business model, which I can't reveal here. Just wait and see!
As I always said, responsible people should make as much as possible as they do responsible things with it. So Comodo will make money from all these initiatives, but will always keep it free for the desktop users.
Internet and Computing industry is constantly evolving, now keyword search advertising is a multi-billion market thanks to innovations from likes of Google, Overture (now Yahoo) etc. There will always going to be new ways of making money, its just because Comodo does not fit a certain business model one might be familiar with does not mean Comodo won't make money.
The success of CPF has already positively affected Comodo, in such way that, we were able to justify increasing the dev team size 3 fold (yep 3 fold). So the strategy has already shown itself to be working and generating revenue for Comodo thru brand awareness! So this increase in development capability has already enabled the team to work on CPF v3 with HIPS and many other improvements which will all be free!
Supermarkets don't make money selling Milk or beans (in England anyway) ! And its always at the back of the supermarket! Milk is a commodity product that everyone needs and while you are on your way to get milk you get to see other products that you might buy!
I hope I was able to answer some of these questions..
pls feel free to ask more if you like..