Most of the things cost money. Sometimes they are free for one side (like comodo cis free for the users), but the people who work for comodo will get paid though.
In a way, its more likely safer to let something be tested by an organisation who generally takes money from all of the tested, because if the organisation does wrong, they will lose the business.
If everyone pays, no one has an advantage. Or?
If you want "this brand", the brand can choose the price. And as long as its paid, the price seems to be right.
What would change, if the page would say: a test costs 19,95 for everyone?
I dont take position for any side. I just dont see a problem beyond "market" here.
What is the "finacial deal with antivirus vendors" in the headline?