It doesn't really matter if Verisign has the top of mind in SSL, as long as Comodo is included in the browsers pre-loaded trusted CA lists, nobody will complain about sites using Comodo instead of Verisign. However, it would help if there is a easy to find FAQ, talking about the wrong facts about Comodo (don't let people lie about you), and some campaign like:
Because we really care about both our customers and the end users. We strongly belive security is a right and not an excuse to make money, and we help people to be more secure by:
1.- Providing -FOR FREE- excellent security software to the end users. We don't ask if they are business people or non-profit organizations, our free software is free for everybody.
2.- By charging lowest prices we can offer to our curstomers. While we do intend to make profit of our business, we also make our best to keep our paid products affordable for most people. Sure, it can be called a marketing strategy, but for us it is also a matter of making security available for most people.
3.- By issuing free trial certificates to people needing them. From websites at setup phase to students working on IT projects, we do our best to help them to archive their goals, and our support desk is always there to help
people with these situations consolidated business sheldom cause. We issue our free trial certificates even for no-ip domains.
I want to thanks Comodo for the free trial SSL certificate they gave me. I am a student, and I was working on an e-Commerce project. We needed to enable SSL, but at the same time, we didn't want to see those ugly phishing warnings IE shows when it finds a self signed certificate. We were working in a home based sever, with a no-ip domain, and when I tried to get the trial certificate, there was a problem because the no-ip.org domain was already taken... I sent a message to Comodo's Support, explaining the situation, and by the next day, it was solved, and I had the certificate installed in my apache server. Making long story short, our teacher liked our e-commerce site, and we got a very good grade... I had never seen a support team hurrying to help a "customer" they already knew was not going to buy a certificate after the trial period... but Comodo's support did it. You have earned my gratitude and I will remember this if I ever need to buy a certificate.