Seems a bit sketchy.

The chart lists applications that are very old, and not to mention that they list a release number for CIS that doesn't exist (and is apparently the same as Kaspersky)?

And they state,
BluePoint does not rely on outdated protection methods, such as definitions, signatures, and/or behavioral detection. and go on to list tests done in January 2010.

Please note: I know nothing of the company other than what I see on the linked webpage. I have no idea how it actually performs, I'm just commenting on the outdated and bogus information listed on the page.