It's not the pop-ups during malware that is bothersome, it's the popups for clean apps that bug me, as testing with any other AV would consider it a false positive.
Today I tried it again on a different PC, and after installation I opened up all the short cuts on my desk top. Got about 15 popups for clean, mostly well known programs. Dropbox was supposed to be fixed a few days ago, and is still coming up. Nice video though.