Yes its free for both the Product and the Service!
I wanted to create a "no-excuses" product/infrastructure where the online business have no reason not to display this rating (unless of course they have something to hide

). With this Usertrust service (for free) now online businesses/sites have NO REASON not to allow their visitors to see what others have said about them!
So its a system that will help consumers, because they now can share their experiences about a specific site
and
An online business who cares about improving their business and customer experience have a way of communicating with its users by giving them a platform for their voices to be heard!
Again, this is a World's First Free, Independent rating system for all!
Now we need to spread the word to make sure all the online businesses use this platform. Afterall why shouldn't they
Melih