This is a link to a new version of our Manifesto to understand why we are doing what we are doing
What Comodo is trying to do is simple! Give high quality high security desktop security products for free!
Why?: Comodo makes money selling Digital Certificates to businesses (we are the guys who enable the yellow padlock you see when you visit sites etc). We decided to build our Brand, Comodo, to be a household name. We don't have $500Million sitting in the bank account
(hold on.....let me check with my Chief Financial Officer (CFO) .....
2 min later....
Ok confirmed we don't! :-) )
for us to run a huge advertising campaign so that we can build the brand.
Comodo is full of techies who are damn good at what they do. So we said, why not give everyone a desktop security products for free! If we are able to write good software and give such valuable software for free, our name will be known in the market place, we will build our Comodo brand and this brand will be associated with security. And this will help us sell more Digital Certificates and other services we have as we will have a big brand!
All we want from our users is their trust! of course, we understand that we have to earn it! We are doing that by building, for our users, unmatched Desktop security products so that they will never have to worry about
1)Which security product they should buy
2)Where they should buy it from
3)How much they should pay for it.
Because we will provide them all of the security products they will need, for free, we are hoping that we will gain our user's trust so that we can be a big brand and this will help our other services that we sell to enterprises! Also if we can achieve our goals, it will mean people who could not otherwise have access to security technologies, can now have it for free. This will help the fight against spyware/trojans that convert PCs into zombies and help the virtual criminal underworld
. Afterall its not the PCs in large enterprises that are zombies but its the ones at people's home who cannot afford (or not prepared) to pay for these type of products. And in return this will lead to creating a more trusted ecosystem for all of us to interact with on the Internet! So its a win-win for the end users and Comodo!
Hope I explained myself well enough (to me it sounded bloody good :-) )