Hi. From the link you gave me, it didn't show any text so perhaps a screen shot is needed. Either way, if you allow it with any firewall, you are allowing the OLE to get through which is going to show your text. If you deny it, which I deny many OLEs you shouldn't see any text. Another note, they keep the previous text according to IP and many get fooled as they use the same one and say, darn, it's still getting through, so please use a different text each time. To try and simplify, a program is modifying (let's say) IE and using it to connect to it's server, when it's modified, CPF picks up on this and alerts you. Depending on the application, if it's spyware, you obviously don't want to allow it. Now, PC flank uses this type of method to connect to the server with your text, so if you ALLOW it, it is getting permission to go through which claims it failed. Now, if a firewall didn't alert you and it went through on it's own, then it would be a fail for sure. If you deny it, it shouldn't go through so don't be fooled into letting it connect to the internet.
hope this helps more.