I like the looks on the first one (rpoz-02-1a), except for the blue image on a fly (for flyfishing), because it separates the "home" button and others from the buttons below the image. It feels like they are to far apart. Maybe the image is too big (high)...? One risk with having three columns, is that it can feel a bit hard to find your way around. It has to be very "clear" and not to many different looks on different parts. I think you will get it right...

Good luck!