eXPerience:
Regarding your point below, we've made dozens of videos about preventing/reducing risks from malware, cyber fraud, etc., and will continue to do so.
I didn't say you didn't. But your videos are not specific enough in my opinion. You always talk about, don't visit possible unsafe sites. What about making a video how you can recognise them ?
You talk don't run possible unsafe applications. Give examples of those. How can you recognise them ? How can you be sure that they're indeed legit or not ? get my point ?
The problem is, getting more people to pay attention to the already widespread and increasing risks they're facing so that they feel compelled to seek better protection. Generally speaking, I'd say that personal cybersecurity awareness and concern is about as important to people as global warming or having too much fat in their diet. They know it's out there, they know it's not good but at best it's important but not urgent. They're not compelled to act. Our basic idea is the same as the anti-smoking campaigns out there talking about the number of people who contract lung cancer and other smoking-related diseases annually.
True, but you're almost making people so scared that they don't want to surf the internet anymore. You see, in my country Belgium, 1/3 doesn't have a computer yet. One of the most important reasons were that the people were afraid of virusses. Your video aint doing them any good either.
We made this video to help people (other than Internet Security experts) more aware of the dangers they're facing. If you think there's already a general appreciation of the risks, or that the mainstream media is doing a great job helping people understand this, I disagree.
Did you see the piece Melih did on the
Botnet Firesale? Botnet rental prices are falling because there's so much supply out there. Collectively, we're making it too easy for the bad guys - I would argue because the average person doesn't take it seriously enough -- because they don't understand the risks.
Haha, if they would, would companies like Norton still be happy ? they would lose money. You're fighting the big guys, but you need to know that the big guys are happy that there is malware. that the big guys are happy that people get infected. That the big guys are happy that people are scared. It's all $$$. So it will be darn hard to change that attitude.
Pretty soon there's going to be a mainstream 2012-type movie out there about cyber-threats. There's too much going on in this space for the Hollywood crowd to ignore (in fact last season's story line on 24 had a heavy dose of cyber-terrorism).
That will be a movie I'll happily
download see.
The world
would be a better place if the lives of malware researchers were easier...wouldn't it?
Well, they chose for it. I guess it's better to be in the marketing department
best regards,
eXPerience
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