This being a Comodo forum, I would normally expect comments to focus exclusively on Comodo firewall. Even in cases where the user is well aware that other firewalls have similar limitations. So I wouldn't let that get to you.
Hopefully, those Windows 7 firewall users who are aware of the issue are in Windows 7 forums trying to get a proper response from Microsoft.
The masses who aren't even aware of the issue, well, I'm not sure what you do about them. I suppose someone so inclined could start contacting media outlets, trying to get them to cover the subject.