Poll: New name for Comodo CPF v3.. we need your help :) [Closed]

[Guest]

[Damitha]

i thought we are talking about marketing strategies here...

[Cliffhucker]

i thought we are talking about marketing strategies here...

We are.

But they want to market a good solid FIREWALL

And If I was marketing a Firewall, I'd call it a Firewall.

When you want to get a pizza delivered, do you look in the yellow pages under auto repair?

[panic]

I thought of that.

But,  the only "plus" is that it will do more than other firewalls not more than what a firewall should do.

It will be doing what a firewall should do, not a firewall and them some.

"Plus" denotes that it does more than a firewall.  Such as an Antivirus, spyware, cookie control, addblocker, etc; application

If you leave the plus out.  Then by calling it a Firewall you set the standard higher for what a firewall is and should be.

Therefore with Comodo Firewall III  you have a firewall that does more than any other firewall.

You do not want to try to  rely on the name to describe what it does. The power users will know that it does more than the usual FW and will promote it.

When I hear: "Plus" or "Pro" or "Suite" or "Ultimate",  I think of a program that is bloated with more than I want or need.

Ask any high end advertising agent or marketing group.  They will tell you for the best success of the product: "Comodo Firewall III"

But one of the main purposes of advertising and marketing is product differentiation, and as CFP3 is going to be breaking the mould as far as firewalls are concerned, maybe they want to go with something that suggests firewalls but doesn't irrevocably tie them to the traditional perception of a firewall.

Just food for thought.

ewen :-)

[Damitha]

CPF is fast becoming a total Anti Malware solution, a proactive defense solution, an Anti hacker product. So calling it just a firewall might not do it a justice.. we need to come up with a better name for it (we think)..

That's CEO speaking Cliffhucker not me...

[Cliffhucker]

But one of the main purposes of advertising and marketing is product differentiation, and as CFP3 is going to be breaking the mould as far as firewalls are concerned, maybe they want to go with something "that suggests firewalls but doesn't irrevocably tie them to the traditional perception of a firewall.

Just food for thought.

ewen :-)

That makes alot of sense.
However,  for a product to stand the test of time it must be a good solid product.
You tell me you have a superior firewall called "Comodo Firewall" not "Comodo bells and whistles" and I will try it.
Either it sucks and I stop using it or
It really proves to be solid and I stick with it and tell everyone I know about it.
And then they tell some people etc.

Word of mouth is the strongest most effective marketing sales tool which will stand the test of time much more than some snappy name that lures me in.

And if you want someone to remember the name of a firewall,  what better than " Comodo Firewall III ?

[Cliffhucker]

CPF is fast becoming a total Anti Malware solution, a proactive defense solution, an Anti hacker product. So calling it just a firewall might not do it a justice.. we need to come up with a better name for it (we think)..

I disagree.

I think that it is just what a firewall should have done all along.
A firewall has always been a "Anti hacker product" and "Anti Malware solution" and "a proactive defense" think about it! 
Granted, Comodo Firewall does it better and in new ways to address the current technology of those 3 threats than other fw's.  But it is still a Firewall.

Like I said before,  you call it a firewall and it makes all other firewalls obsolete.

You could make the motto, "a new kind of firewall" or "the strongest firewall ever"

No matter,  it is still a firewall, it just is updated for the present trimes and conditions.

[Triplejolt]

I thought Comodo Firewall 3 was a very good name-suggestion
Same goes for Comodo AntiVirus [insert version here].

Easy abbreviations: CF3 and CAVx
 

[pepoluan™]

Comodo Ultimate Firewall III ?

Comodo Firewall & AntiHack System III ?

[Triplejolt]

How about:
Comodo Ultimate Firewall with Intrusion Prevention and everything but the kitchen sink v3.0

[sbpir92i]

1 for Comodo Security Suite Pro

[N.T.T.W.]

I also like CPF 3 but I kinda like Comodo Shield (protects your PC from attack).

Goes with the tray icon too!

 

[Little Mac]

I think a lot of the suggestions (starting with Melih's) are "geek" names.  No offense to anyone.  The names given are the types of names that computer geeks respond to, cuz they're descriptive to what it does, they sound technical, etc.  And well, look at how most folks would describe the "regulars" here - as geeks! 

I thought of Firewall Plus right b4 I read Ewen's post with that suggestion.  Drat!  He beat me to it.

I also think Cliffhucker has a point.  Keep it simple, and don't associate with bloatware.  But I said similar things about the "Pro" being added to it.

To that end, I think Comodo Firewall III (not Comodo Firewall 3), with a good tagline or descriptor is the best route.  Firewall 3 is just another version of a firewall.  Firewall III says it has class, distinction, that it's not just another version...

LM

[Soyabeaner | Mr. Bean]

So if there will be mini upgrades we'll just call it like Comodo Firewall III 3.3?  Hmm..three three point three...sounds redundant.

[Stylus]

I agree with Cliffhucker. Keep the name Firewall

eg
Comodo TPF (Total Prevention Firewall)
Comodo TPF (Total ProActive Firewall)

[Cliffhucker]

So if there will be mini upgrades we'll just call it like Comodo Firewall III 3.3?  Hmm..three three point three...sounds redundant.

I'd think It would be  Comodo Firewall III v.0

But this version # would just reflect updates and be seen in the apps "ABOUT" and download pages and nowhere else. 
Like Antivirus Apps,  they are updated daily and then some but do there names change as much as the database does?

Then someday Comodo Firewall IV (when it blocks a whole new strain of threats)

So it would be Comodo Firewall III then someday Comodo Firewall IV

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